Here is a brutal statistic to start your day: 92% of SaaS startups fail within 3 years. Most don’t fail because their product is bad. They fail because they run out of cash in the “Valley of Death” (months 18-24), attempting to scale a business model that simply doesn’t work mathematically. In 2025, the era … Read more

Imagine this scenario: Your Facebook Ads dashboard shows a 400% ROAS (Return on Ad Spend). You are celebrating. You scale the budget. At the end of the month, you check your bank account and realize you have actually lost money. How is this possible? This is the “Profitability Trap,” and it happens when marketers confuse … Read more

Global ad spend officially crossed the $1 trillion mark last year. Yet, millions of that budget were wasted on the wrong bidding strategies. In 2025, the digital advertising landscape has become more expensive and complex. Google Ads CPC has risen by 12.88% (averaging $5.26), while new contenders like TikTok Shop are offering cheaper alternatives. If … Read more